Although it has been around since the 1700′s, denim never seems to go out of style. It gets its name from Nimes, the city in France where it originated. Today, most denim comes from China. Why are blue jeans and other denim products still so popular? Is it because of the countless marketing companies promoting these goods to wannabe fashionistas? One may never know. But one thing is certain: people love it. Explore denim couture on our website; read the articles about the style as well as the business of denim. You’ll find that this fabric has a reputation that withstands the test of time. Touch it, try it, wear it, buy it. Affiliate yourself with the organic fabric that will always be cool and in style. Know thyself and you will be made for denim, too. Our management is on a never-ending search around the globe for the blue stuff. You might spot them in the media or your next social event. Or maybe you’ll be shopping at Gap or another designer clothing store. Whether you’re into shopping in stores or shopping online at your favorite ecommerce website, you should stop here first before making any hasty decisions. Enjoy!